London cabs helping to promote alternative to bottled water

To correspond with its 80th anniversary celebrations, InSinkErator has broadened its marketing activities with a four-week London taxi advertising campaign. As part of an ongoing commitment to support the reduction of single-use plastic waste, the company has adorned two London taxi cabs with advertisements displaying its range of 4N1 Touch taps as an alternative to purchasing bottled water.

The two taxis will travel through the streets of London for a total of four weeks, increasing the exposure and awareness of the brand, while passengers can learn from further product information from leaflets placed inside the cab.

Marketing Communications Manager Anne Kaarlela says: “We will continue to encourage the use of re-fillable drinking bottles, instead of plastic bottles, and are committed to providing lifestyle enhancing solutions, such as our 4N1 Touch tap, for our customers. Advertising InSinkErator on two London taxis offers us great exposure that will attract consumer attention.”

For more information on the range of products available from InSinkErator visit the website at https://insinkerator.emerson.com/en-gb

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