Online boiler business aims to expand its installer network

Recently launched online boiler business, BOXT, is looking to recruit more installers to its expanding network of Gas Safe registered engineers. The company, which started trading in March, has been set up by three former executive directors of boiler specialist Help-Link: Mel Butler, the former Chief Executive (pictured left), Chief Operating Officer Alan Dickinson (pictured right) and Finance Director Andrew Kerr. Keith Jones, the former MD of Plumb Center has also joined the team as Chairman of the new venture.  

BOXT operates in a similar way to the taxi service Uber, connecting installers with customers through a centralised booking facility. The company’s website steers consumers through the decision making process, allowing them to select their boiler brand, delivery date and installation time. Customers are then asked to upload a selection of photographs to enable the company to verify the order and installation arrangements. All prices are fixed according to the model selected and availability.

Orders taken via the website are dispatched via the supply chain directly from established brands, including Worcester Bosch, Baxi and Vokera, with everything the installer will need boxed in one self-contained package. All installers are vetted before being provided with secure access to the website’s planning facility where they register their availability and manage job bookings.  

“It’s early days,” explains Mel Butler, “but the response has been absolutely fantastic. We’re getting really positive reviews from customers. I think we’re causing a bit of stir in the trade! It’s a totally new concept –no-one else is offering home owners the opportunity to buy their replacement boiler in this way.  

“There are a lot of highly qualified gas engineers out there working hard to build their own businesses and now here is an opportunity for them to ‘turn up the gas’ if they want to! Sales are already ahead of our projections – there’s plenty of installation work to share out.”

BOXT employs 50 people at its headquarters in Leeds and over the next twelve months plans to establish an installer network of 1000 engineers countrywide. The company is looking for Gas Safe registered domestic engineers in all parts of the country, including Scotland and Wales.

Mel Butler adds: “Word is beginning to spread and we are getting enquiries from lots of installers who really like to idea of having a second income stream. Our system enables them to choose as many or as few jobs as they want. We are offering great rates of pay and make sure all jobs completed to our top notch standards are paid immediately which is great for cash flow.”

Installers who are interested in joining BOXT’s network should email

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