The online source Britons prefer to find a tradesperson

A new survey has revealed that two thirds of UK homeowners look for tradespeople on social media, with one website being voted the most influential by far.

The survey by MyJobQuote.co.uk polled 2825 people. Everyone surveyed was 18 or over, owned a home, and had at least one child.

The poll revealed that two thirds of UK homeowners go to social media first to source construction and trade workers.

Which is the most influential social media website?

Despite recent headlines, Facebook was voted the go-to website for Britons researching services online. 71% of respondents said that they would check out a company or worker on the site before getting in touch with them. Compare this with Twitter, which just 11% of people said they would use to find a service.

With Facebook letting users leave reviews of services and get recommendations from their friends, it might be time to revisit (or set up) your account.

The survey results – a breakdown

  • 67% of those polled said that their primary source when researching a company or service is social media
  • Just 16%  said they use personal recommendations from family and friends, 11% use companies’ own websites, and 4% use review or comparison sites
  • When asked what services they’ve engaged after using social media as their main or only source of research, two thirds (66%) of respondents said construction and trades – just behind childcare (69%)

MyJobQuote’s Lisa Evans comments: “It’s interesting to see the changing and ever-growing role of social media in our lives. The secret to its success is that it’s accessible and convenient. In a couple of taps you can find all you need to, which is great when we are short on time or on the move.”

With Facebook users being able to look for specific services using the site, you want to be sure to appear in the search results. Read more on how tradespeople can make the most of social media.

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