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Worcester the cat is a new TV character that will be introduced by Worcester Bosch in its TV and digital advertising this February. The ‘Worcester the cat’ advert, which will show the cat adapting the heating to suit his tastes when his owners are out, is expected to reach 16 million consumers via ITV, Sky and Channel 4 and multiple media formats, including radio.
To ensure maximum reach and effectiveness, Sky’s AdSmart technology will store the advert in a viewer’s Sky Box, to make sure that it only plays when the homeowner is watching the TV. In addition, digital activity across Google and Facebook will focus on interesting, shareable content to help gain maximum exposure and increase the number of sales leads for Worcester Bosch installers. Direct mail will also be sent to half a million potential customers.
Victoria Billings, Head of Marketing at Worcester Bosch, says: “We are excited to introduce Worcester the cat as part of our new campaign, which reminds potential customers of how smart technology can be utilised effectively to provide optimum home heating and hot water levels.”
To view the new Worcester the cat advert please visit Worcester’s YouTube page