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Installers and their customers could win prizes when they report ‘zombie gas fires’ to Valor, which is the name the manufacturer gives to appliances that are 20 or more years old.
It is all part of a campaign to highlight the missed opportunities when homeowners and private landlords stick with outdated gas fires. Valor calculates that upgrading from a decorative gas fire to a modern gas fire could save homeowners more than £150 per year in running costs, whilst delivering greater comfort, improved control and a safer appliance too.
Installers who let Valor know about their work on Valor or Robinson Willey gas fires more than two decades old will be entered into a draw to win a zombie apocalypse experience for them and four friends – worth £500 – while their customer will be presented with a new gas fire from the Valor collection, worth up to £500.
Valor estimates that there could be four million gas fires more than 20 years old still in operation in UK homes. That means four million households could be missing out on benefits including greater control over the flame output, a choice of controls, enhanced testing and safety, installation flexibility and a far wider choice of designs.
Tracey Falshaw, Marketing Manager for Valor, says: “There is a real opportunity for gas registered installers to drive business through the upgrade of ageing decorative gas fires from the 1980s and 1990s. We know from the experience of the boiler industry that a large number of homeowners and private landlords are willing to stick with outdated gas appliances simply because they are still working – but that’s not good enough.
“Even if we put to one side all of the style, choice, safety, control and performance benefits of modern gas fires, your customers are paying more than they need to run their appliance – and by telling them that, you could be creating profitable installation opportunities.”
To enter the competition, simply email your name and telephone number with a photograph and details of the Valor or Robinson Willey gas fire you have worked on (including model number and date of installation). Put “I found a zombie!” in your email’s subject line and send the details to firstname.lastname@example.org.
Entries close on Friday, June 16th and one entrant will be chosen at random. The installer will win a zombie apocalypse experience for five people and their customer will be given a Valor gas of their choice worth up to £500 RRP.