Charlie Mullins, founder of Pimlico Plumbers, is using social media to help him select the best of the best apprentices to join the company. Potential candidates, aged 16-19, are invited to compose a 150 word explanation of why they should be considered for the paid apprenticeship on offer, and then post it on the Pimlico Plumbers’ Facebook page using the hashtag #PickMeCharlie.

For those that believe they can impress Charlie more concisely, they can log onto Twitter and tweet him on @pimlicoplumbers, also using the same hashtag.

Landing an apprenticeship place at Pimlico Plumbers is a highly competitive endeavour, with hundreds of applications every year for the 15 places on offer.

The successful candidate who impresses Charlie with their social media post will join the company’s team of apprentices who work alongside Pimlico’s experienced engineers across the plumbing, heating, carpentry, electrical and building trades. They will also attend college on a day-release basis and work towards recognised vocational qualifications.

“We’re inundated with applications for apprenticeships every week,” says Charlie Mullins, “so I wanted to try something a little bit different to see if we can find someone that can use social media to stand out from the crowd. They’ll be adaptable, innovative and want to do more than just put their CV in the post. It’ll be these kind of people that get themselves noticed in the job market.

“There’s always a lot of discussion about the standard of school leavers’ written English skills so this challenge is designed to see if they can really sell themselves to me in 150 words or less.”

Candidates have until 5pm on 21 June to state their case as to why they should become a Pimlico Plumbers apprentice.

Get the full terms and conditions of the competition by visiting:

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