Advertising campaign looks to the future

A new multimillion-pound marketing campaign, including a new TV advert, has been launched by Vaillant which aims to highlight the individual impact UK homeowners can make by having an efficient heating system. The company will be using its ‘Why Wait’ campaign to bring low carbon technologies into mainstream consumer consciousness, pointing out that upgrading to a more efficient home heating system, such as heat pump or energy efficient boiler, can have a big impact on the climate. Consumers are also encouraged to turn to their local Vaillant installer to help them make a positive change for the future of the planet.

Alice Woolley, marketing director at Vaillant, says: “As a business it’s important we look to the future. With the recent launch of the Green Homes Grant, together with the upcoming Future Homes Standard, the direction for our industry is clear. At Vaillant we have always had a longstanding commitment when it comes to developing innovative technology to deliver efficient and sustainable heating solutions for everyone.

“Yet, while we continue to work towards a more sustainable tomorrow, we’re also focused on the ways we can continue to support our loyal installers. Our latest TV ad really brings to life how by investing in sustainability, we’re also investing in them. With a clear call to homeowners, and our recent Which? accreditation, we’re confident that the Why Wait campaign will deliver valuable leads to their businesses.”

To further support installers, Vaillant is also offering a host of training courses specifically designed to cover off low carbon heating technologies such as heat pumps and energy efficient boiler systems. For more information on the Why Wait campaign, including supporting assets available to Advance installers, visit: www.vaillant.co.uk/for-installers

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