Boiler brand reaches out to the independents

ATAG has expanded its distribution network to include plumbing and heating merchants. Previously, the Dunfermline-based business only sold its boilers directly to ATAG select partners. 

But in a bid to give wider, same-day availability, ATAG’s domestic boilers are now stocked in more than 30 independent merchants, amounting to over 100 branches around the UK, with plans to reach out to more merchants in the next 12 months.

The boilers are only sold to Gas Safe registered businesses to ensure that they are professionally installed and the brand retains its safety values.

Trevor Jones, MD of ATAG Heating Technology, says: “We have listened to installers about how to make life easier and we know that for some, it’s more convenient to nip into their local merchant to pick up an ATAG boiler.

“It’s been essential that we found merchant partners who shared our values of only selling to Gas Safe registered professionals and this is how we will look to grow the distribution network further in future“

“With this approach everyone wins – convenience for installers, great commercial terms for merchants and homeowners can be confident that they are getting a great boiler, installed by a legally qualified engineer“

Merchants wanting to find out how to stock ATAG boilers can click here.

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