Changing tastes in hot drinks

Builder’s tea slipping in the ranks according to a new survey from Checkatrade, which found 60% of tradespeople are gravitating towards more contemporary choices in hot drinks. In fact, a quarter (26%) of trades are now going for what Checkatrade calls a “labourer’s latte”, with 14% also preferring a trendy matcha latte.

And it’s not just the builder’s brew that’s no longer flavour of the month. The study of 500 tradespeople discovered that one in five are dumping dairy and choosing alternative milks, with almond milk (19%), coconut milk (19%) and oat milk (14%) the most popular.

The research also found younger tradespeople have a penchant for hot chocolate, with 60% selecting it as a favourite drink option, whereas black tea is more popular amongst older tradespeople. Around the UK milky tea is preferred by trades in the North East and Wales, a cappuccino for those based in Yorkshire and the Humber, and hot chocolate the drink of choice for Londoners and trades in the South West.

Meanwhile, tradespeople are only offered a hot drink on half of their jobs. A further 30% said it’s normal for them to be offered just tea with an additional 31% agreeing they would like to be offered more choice.

“While half of tradespeople are grateful to be offered a hot drink, it’s clear they have varying tastes when it comes to the humble cuppa,’’ said Mike Fairman, CEO of Checkatrade. ‘’We hope our drinks map helps both tradespeople and homeowners alike when the kettle is next put on.”

Checkatrade has created an infographic showing the varied tastes of tradespeople up and down the country in a new map showing who drinks the most cups a day and the areas of the country that are least likely to offer tradespeople a hot drink while doing work on their home.

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