Consumer campaign will help drive up demand

A new consumer marketing campaign has been launched by Saniflo UK, the manufacturer of pumps, macerators and shower cubicles. Selected audiences will be targeted via print and digital campaigns which the company hopes will drive demand for its trade customers.

Products to be featured include Sanipro Up, Sanipack Pro, Sanislim, Sanishower Flat, Sanishower Floor, Sanitop and Sanivite, highlighting to homeowners how simple and convenient it can be to create additional bathroom or kitchen facilities.

UK Head of Marketing and Product Development, Ann Boardman, comments: “Saniflo traditionally embarks upon a strong consumer campaign every year. This time we’re switching focus from Kinedo Kinemagic to the Sanifo Domestic Up range. Last year was our biggest product launch to date, and to support our trade customers we want to educate homeowners in the versatility of our new range, highlighting the fact that it can be convenient and affordable to create additional bathroom and kitchen facilities in ways and places they never thought possible.”

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