Heat pump range takes centre stage

Continuing its ‘Why Wait’ homeowner awareness campaign, Vaillant’s latest TV adverts will be promoting heat pumps as a sustainable heating technology. The second instalment of the campaign, which highlights the impact switching to an energy efficient heating system could have on reducing carbon emissions, puts the company’s aroTHERM plus heat pump in the starring role. 

Set to reach more than 2.4million homeowners, in addition to the 23.5 million reached since its initial launch in September 2020, this latest ‘Why Wait’ TV ad will air on on-demand platforms All 4 and Sky AdSmart over the coming months. It will continue to play an important role in raising consumer awareness of how a heat pump can help heat our homes efficiently and effectively, and, importantly, is and existing and proven technology that homeowners can benefit from today. 

Alice Woolley, marketing director at Vaillant, comments: “With a clear direction towards a low carbon future for our industry, we remain committed to supporting installers through our range of sustainable heating solutions, whether that’s an energy efficient boiler or heat pump. Our ‘Why Wait’ campaign, covers social, TV, radio and online media. As part of this long-term strategy, our latest TV advert is focused on raising homeowner awareness of heat pumps as one of the solutions which help in reducing household carbon emissions.

“By continuing to make the most of TV advertising opportunities, we’re helping ensure the Vaillant brand is at the front of homeowners’ minds when they come to update their heating system, which means our investment is also an investment in our loyal installers and their businesses too. To further empower this investment, we’re also committed to ensuring installers have the necessary skills and resources available to them, which is why we’ve developed a range of expert training courses for those looking to offer low carbon heating options.”

While the new advert is focused on heat pump technology, the company says that it remains committed to engineering energy efficient heating solutions across its entire portfolio, which includes boilers, heat pumps and intuitive controls.

For the latest on how Vaillant can support you and your business, including information on free training courses, visit: www.vaillant.co.uk

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