High efficiency water softening

Introducing the benefits of installing high efficiency water softeners to customers is the key to securing sales, argues Kevin Johnson MD of Monarch Water and UKWTA Technical Director.  

Around 60% of the UK suffers with hard water, making limescale a regular feature in many people’s homes. However, as few as 7% of hard water homes have a water softener to tackle the problems that limescale causes.

Hard times
Large parts of the UK are more susceptible to hard water because of the geological features in these areas. As rain falls to earth, it dissolves the carbon dioxide within the atmosphere. The carbon dioxide (CO2) enriched water passes through the many different layers of soil, rock, stones, etc and absorbs calcium, magnesium and many other minerals to become ‘hard’ water. When heated the minerals calcify to form limescale.

In addition to the unsightly deposits seen around the home, limescale also clings to the heating elements inside household equipment such as boilers, washing machines, electric showers, dishwashers and kettles, reducing their efficiency. In fact, according to British Water, heating elements coated in just 1.6mm of limescale will decrease efficiency by 12% and 3mm, a drop of 25%. This also means that these pieces of equipment cost more to run as they first have to heat the limescale before they can heat the water.

Limescale build up inside pipes and on heating elements also means that equipment is more likely to break down and have a shorter working life. It also has a negative impact on the environment as they aren’t running at optimal efficiency.

Sustainable solution
The fact that over half of the UK has hard water means that there are plenty of potential customers. Introducing the benefits that water softeners bring will not only increase installers’ profits, but help customers save money too.

Many consumers know how simple and affordable the solution to limescale is and it’s up to installers to enlighten them. By testing household water supplies and educating customers on the problems limescale causes, installers can introduce water softeners as the affordable solution. Not only will this boost installers’ bottom line, but will help to reduce consumers’ energy usage and save them money.

When recommending water softeners to customers, installers should focus on units that feature the very latest and most innovative technology. For example, Monarch Water’s HE (High Efficiency) range of water softeners produce beautifully soft water, sustainably. In fact, they are more efficient than their previous models thanks to their Opti-Brining technology, so they only regenerate when needed. This means they use 12% less salt and 24% less water, making them the ultimate sustainable softening solution.

The latest generation are more compact, making them even easier to site. Installers should opt for models that come complete with a Hi-Flow Rapid-Fit bypass, which removes the need for 80% of the equipment previously required to fit – saving valuable time.

Crunching the numbers
According to British Water, an average size family in a hard water area of 300ppm, will use water containing 70kg of limescale in just one year. This can have a significant impact on a home and individuals’ utility bills.

Consumers are often wary about parting with cash, so explaining all the financial and lifestyle benefits is vital. Instead of just considering the cost of the unit and installation, consumers need to view water softeners as an investment to protect their whole home. Limescale build-up inside household equipment can be extremely costly in terms of repairs or replacement and the same thing will happen again if the hard water isn’t treated appropriately.

Investing in a high efficiency water softener will not only prevent new limescale forming inside pipes and on heating elements, but it will also remove any existing deposits too. This means equipment will be more energy efficient and therefore will cost less to run.

When it comes to choosing the right size water softener for customers’ homes installers need to first find out how many people are living in the household. A family of up to five, for example, would need the Ultimate Midi HE; the Ultimate Master HE would be best for a family of up to seven members and the Ultimate Matrix HE is ideal for large families of between 7 to 18 people as well as small businesses.

Advances in water softening technology have made quality water an affordable luxury for all. By highlighting the costly issues that limescale causes and introducing a sustainable solution, installers can add a lucrative line of revenue to their business while helping customers protect their homes.









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