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For many businesses, a van is simply a tool they use to get from here to there. But in reality, your vehicle can be far more than just something to get you from A to B. Jessica Kelley, a freelance writer based in the UK, looks at how a van can do so much more for a business.
You van can support the growth and management of your business, and even provide a convenient space for advertising and promoting your services. Whether you’re in a specific trade or even just in an industry that requires transportation for items, your van is a vital piece of your arsenal.
For many businesses, a van is simply a tool they use to get from here to there. But in reality, your vehicle can be far more than just something to get you from A to B. It can support the growth and management of your business, and even provide a convenient space for advertising and promoting your services. Whether you’re in a specific trade or even just in an industry that requires transportation for items, your van is a vital piece of your arsenal.
Here are just a few ways your work van can help your business in ways you might not expect:
While it’s generally never recommended to keep expensive equipment in your van overnight, your business vehicle is still an essential part of keeping valuable or necessary tools and equipment safe and secure. Other methods of getting where you need to go, such as public transport or even delivery services, don’t hold the same reliability, and also aren’t built for purpose. With a van that includes secure locking and even inbuilt safety features within the back, your equipment is far safer on the move than it would be through any other method.
With more than 3 million vans used in the UK for businesses, there’s a reason why these vehicles are so popular. The safety they provide, and security in transport for valuable or breakable things, it just one of the reasons why a good van is vital to the success of so many businesses. Without an effective way to get your equipment there, every part of your job is far more complicated.
If you’re not capitalising on the advertising space your van provides, then you’re likely to be missing out. Promotion via van graphics or even full vehicle wraps is more common than ever for work vans and provides a way for you to reach your customers. Whether you’re sat in traffic on the road or parked up outside a customer’s house, your van provides a free billboard to the public that advertises your services and lets people know exactly what you can do for them.
For small businesses, this is one of the most cost-effective forms of marketing available, as the costs associated are just the costs of creating and applying graphics. No need to pay for advertising space, as you already own the space you are advertising on. Your work van can be far more than just a transport option; it can show the world what you can do, and provide them with a way to get in contact with you quickly and easily.
While it’s common for many businesses to start out using their personal vehicle or car, this can really limit the services you can provide depending on your specific trade or area of work. For specialised services, heavy-duty or simply weighty machinery or equipment might be needed. If you’re not using a work van, then you might be missing out on those additional jobs, or even missing out on the ability to offer fast and convenient services depending on where you live.
Your work van can help your business by expanding the services you can offer, allowing for the transport of more cumbersome and unwieldy objects quickly and easily – allowing you to get the job done. With many industries becoming more and more competitive by the day, a work van might be the edge you need to ensure you get the work you want. Without obstacles in your way, expanding and improving your services is easier than ever before.
A work van is far more than just a tool for your business. It provides many different things, from convenience to your customers to the ability to perform above others in similar roles. Whatever your particular area of work, investing in your work van for advertising and security might be the best thing you could do for your business. Not to mention the benefits of being able to expand the services you can offer and even improve upon your arrival times for time-sensitive jobs.
Jessica Kelly is a freelance writer based in the UK, writing on a range of subjects including lifestyle, small business, and transport. When she’s not writing she can be found curled up with a good book and a cup of tea.