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The company behind the Propelair low-water-flush toilet has launched a £3.2million funding round with the aim of expanding into new markets and adding further products and services.
Phoenix Product Development Limited, which trades as Propelair, claims its innovation saves water, saves customers money, and improves hygiene.
The firm points out that water scarcity is a growing problem, with the UN forecasting a 40% shortfall in global supply by 2030, while in the UK water companies believe demand will exceed supply by 2025 in some regions. Yet traditional toilets send an average of nine litres of drinking water down the drain per flush.
Propelair’s technology is engineered specifically for commercial, public and high-footfall locations with high bathroom demand. The company claims that it is helping customers save nearly 1billion litres a year with its low-water flush.
CEO David Hollander (pictured) comments: “This is a very exciting time for the company – Propelair is a big advance in water saving and given we all need the loo, has huge implications for everyone. Having made good progress, we are now inviting people to join our mission – to save water, save our customers money, improve hygiene in shared areas and help save the planet, one flush at a time.”
With more than 3600 Propelair units installed in the UK and South Africa, the company’s new management team is talking to organisations about over 40,000 toilets in the UK and South Africa and will be targeting water-stressed Australia and countries in the Middle East. Following earlier investments by Investec and Earth Capital Partners, Propelair is developing innovations such as IOT connectivity to enable customers to measure water performance and utilise a zero-capital service offering.