Kit giveaway to mark return to the big time

As principal partner of West Bromwich Albion FC, Ideal Boilers is celebrating the club’s promotion to the Premier League with a social media campaign designed to engage homeowners and boost brand loyalty.

The club has already unveiled a brand-new Puma home kit for the next Premier League season and the UK boiler manufacturer has secured five shirts to use as prizes in an exclusive giveaway. The headline prize also includes the chance for one fan to take home a matchday ball from West Brom’s promotion-securing match against QPR. To be in with a chance of winning, consumers are invited to follow Ideal Boilers on Twitter, Instagram or Facebook, and to like and share posts about the giveaway.

Jo Shepherd, chief marketing officer for Groupe Atlantic, owner of Ideal Boilers, says: “We’ve been there for the highs and lows of the last two seasons, and we’re over the moon for the team. While there were no fans allowed in the stadium, Boiler Man watched on from the stands and the atmosphere was amazing.

“Sponsoring West Brom has provided a fantastic platform to introduce more people to our brand and our products. Giveaways like this invite consumers to interact with us on social media in return for money-can’t-buy experiences and merchandise, and to promote our brand on our behalf. Ultimately, the aim is to make the job easier for our installer and merchant partners, by driving demand from homeowners, who buy-in to who we are and what we stand for.”

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