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Saniflo has updated its brand identity to align with French parent company, SFA, which is updating and unifying branding of all its subsidiaries around the world.
In the UK, the Saniflo name has been retained due to its recognition among plumbers for its macerator and pump products.
As well as refining the font and tweaking the colour of the Saniflo name itself, two teardrop shapes have been added to reflect the movement of water, and the SFA Group branding has been added to the overall logo. The company believes that the result is a modern, sleek logo that retains the pedigree of the Saniflo name. It is currently being implemented across all promotional resources and has gone live on the website with immediate effect.