A new customer rewards scheme has been launched by City Plumbing, empowering trade customers to benefit from stronger pricing and promotions and collect points to turn purchases into lifestyle benefits, and access educational added value content.
Following a successful pilot scheme in Scotland, ‘My City Plumbing Rewards’ has now gone nationwide and those who register with the scheme will be able to earn rewards on everything they buy, both in store and online, and cash them in for a range of products, treats and experiences. The more a customer spends, the more rewards they can redeem, with the added benefit that points last for a full year before they expire.
CEO Dave Evans comments: “At City Plumbing we pride ourselves with delivering great value products and service to our customers. My City Rewards, alongside our extended range and ongoing value investments, really makes City Plumbing the place to trade for all plumbing, heating, bathroom, electrical and energy efficiency needs.”
Points will be added to a customer’s account online, in store and within the City Plumbing app, with no need for a physical card. Purchases at The Bathroom Showroom will also be included in the scheme, replacing and amalgamating a pre-existing rewards programme at the bathroom specialist.
Points will be tiered depending on the items bought, with extra Eco points on offer for Energy Efficient products. This means the scheme can also be used to nudge customers towards more sustainable choices as well as providing training discounts. In addition, customers will be able to donate their points to charity – either to City Plumbing’s official charity, the Teenage Cancer Trust, or one of a number of local charities.
To find out more go to: https://www.cityplumbing.co.uk/content/city-plumbing-rewards
