New look for WD40’s Specialist range

To create a consistent look across the entire brand, WD-40 has redesigned its Specialist range to mirror the flagship product, WD-40 Multi-Use.  

The company’s research suggests this cohesive look meant professionals were 26% faster at finding the product they were searching for when browsing either online or in store.

Each product’s new can is fitted with Spray-2-Ways technology, and a Smart Straw, enabling broad coverage for heavy duty use along with precision application for those hard-to-reach areas, minimising over-spray and waste. The 360º valve allows the product to be conveniently used in any direction, even upside down, with no compromise on performance or results.

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