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A new online platform has been launched by Lakes, the UK leading manufacturer of showering spaces, to give its trade and end user customers a personalised showroom experience – without leaving the comfort and safety of their own homes. Designed to be accessed via the websites of merchants and retail stockists, visitors to the online showroom can download joint-branded brochures and ask questions directly to the stockists’ staff via chat and email.
Graham is the first merchant to go live with the online showroom on both its trade and consumer websites. Ian Kenny, marketing director for Graham, comments: “In an industry where real innovation can be hard to come by, the Lakes online showroom is a genuinely different proposition, and we’re extremely proud to be the first to adopt it. We haven’t done anything like this before with a supply partner, but it has proved to be a fantastic opportunity not only to work closer with Lakes and to reciprocate their commitment and loyalty to us but also to help deliver something really dynamic and interesting – an industry first!”
As well as driving product awareness and engagement, Lakes’ virtual showroom collects data which can be shared with merchants and stockists to help them close more sales and upsell complementary products such as taps, showers, grab rails and shower seats.
Mike Tattam, Lakes sales and marketing director adds: “We’re always looking for new and innovative ways to support our customers and help them grow their businesses. The online showroom is an original sales tool developed by MRA Marketing, which has landed at a time when online shopping has surged and access to physical showrooms has been restricted. Our partners are eager to capitalise on the opportunity by offering an enriched virtual shop window so they can engage with potential buyers for sales and showroom staff to turn into orders. The online showroom really delivers that, and we are excited to help our customers sell.”