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A new TV advertising campaign is set to be launched by Worcester Bosch, designed to bring to life the brand’s commitment to bringing warmth to UK households this winter. The ad campaign, which will go live on TV screens on 26th October, highlights the importance of heating and hot water at the start of the day and promotes the message that ‘before everything, there’s Worcester Bosch’.
The ‘Before Everything’ campaign has been developed following mass consumer research which showed that people view the home as a sanctuary – a place for safety, security and comfort – and the new promotion firmly puts home comfort and belonging first.
Victoria Billings, director of marketing at Worcester Bosch, explains: “For nearly 60 years, Worcester Bosch has been warming homes throughout the nation. Our ‘Before Everything’ campaign emphasises the role we play in everyday lives, and the home comfort this brings. Those morning routines – a hot shower, a warm bedroom, a homely feel throughout the house – are made all the more comforting in the knowledge that before you wake up, Worcester Bosch already has.
“As temperatures begin to plunge, this campaign highlights the important role your heating system plays in creating a comforting home environment at all times. Essentially, we want homeowners to know that before the chaos and commotion of everyday life, Worcester Bosch will be there for you warming your day”
As well as the TV advertising, there will also be three shorter-form online video versions, a new radio advert and a bank of social media content – beginning 12th October. The primary aim is to keep brand awareness high, whilst creating a stronger bond with consumers during the winter period.
For a preview of the TV advert, please click here: https://www.youtube.com/watch?v=52oX_p-cQwk&feature=youtu.be