No hiding success of UK sanitary fittings buiness

Many of the products supplied by Siamp UK, such as flushing devices and wall hung systems, may go unseen by consumers, but a growing number of installers are becoming aware of the brand. PHAM News recently visited the company’s offices to find out more.

Flushing valves, siphons and wall frame systems may not represent the most glamorous side of the bathroom industry, but few companies can boast a factory and headquarters in one of the most glamorous parts of the Mediterranean coastline – Monaco.

The principality, famous for the Grand Prix and playground of the rich and famous, is where Siamp first began manufacturing sanitary fittings back in 1947. Over the las 68 years, the family owned business has gone on to establish a global presence, with subsidiaries in the UK, Germany,  Russia and Brazil. Success has been built on a reputation for technical innovation, reliability and a commitment to quality – core values that have helped the company to become a regular supplier to some of the biggest bathroom manufacturers.

Siamp may only have had an operation in the UK for seven years, but consistent sales growth has already seen the company invest in new offices and a bigger warehouse. MD Ashley Shires says that the move has enabled the company to enhance service levels and he’s confident that further expansion is on the cards.

“We moved to our current premises about 18 months ago,” he explains. “It’s enabled us to improve delivery times, increase stock control and offer enhanced aftercare and technical advice services. We’ve got a lot more space than we’ve had before, but we’ll probably fill that space over the next three years.”

Bright outlook
Perhaps the view from Siamp UK’s Oldham offices is not as inspiring as that from its parent company, but the outlook for the business is looking good. The company has been recruiting new sales staff and is also plans to increase its business with independent merchants.

“We’ve been growing our sales force and we now have four people around the country with a combined experience of 170 years,” says Ashley. “I think it’s important to have people with experience on board – people who understand the market and have established contacts in the industry.”

Ross Rigby, Commercial Director, is one of the latest additions to the team and he has been tasked with the job of establishing closer ties with trade outlets.

“Independent merchants are always looking for something that will give them an edge over national merchants and our products will help to give them that edge,” says Ross.

“We’re looking to establish a close relationship with a select number of merchants, those who are committed to stocking everything that we have to offer. We want them to be Siamp specialists, become Centres of Excellence for the brand.”

In the frame
Flushing devices are the biggest sellers in terms of volume, but a widening range of wall frame systems and concealed cisterns is where the company sees the prospects for future growth. Siamp believes it has a range that will meet the needs of most contracts, in terms of size and flexibility, and aims to offer frame solutions as a price that will be equally attractive.

“We’re not looking to offer a cheap alternative,” says Ashley, “but as a relative new comer to the wall hung systems market we recognise that we may sometimes need to be a bit more flexible on price than some of our more established competitors.”

Siamp may not be able to promise all customers a trip to visit its Monaco HQ, but the company is happy to provide a 10 year product guarantee, ready availability of spare parts, and delivery from stock within 48 hours.

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