Own-brand line of designer-style rads

Preston-based interiors firm Just Radiators has launched its own product line, Lux Rad, with the aim of offering designer-style models at affordable prices. These new models sit alongside other radiator brands sold by the company. 

The Lux Rad range features contemporary column radiators in a choice of sizes and orientations, and customers can choose from a large selection of colours and finishes.

Director Dave O’Keefe says: “Lockdown has seen so many of us embrace the ‘don’t move, improve’ attitude to our homes, and updating radiators can be a simple and satisfying way to transform a room. We were inspired to create our own product line to fill the space between entry-level radiators in traditional styles, and high-end designer products. The Lux Rad brand bridges that gap and enables our customers to achieve that modern, designer look on a more modest budget.” 


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