Points makes prizes with new Stelrad loyalty scheme

A new loyalty scheme for installers has been launched by Stelrad Radiators. The free to join points based scheme will provide an opportunity for installers to earn rewards with the more Stelrad radiators they install.

“We’ve been contemplating what else we might be able to do to show our gratitude to installers and the result is the new Stelrad Loyalty Club,” says Head of Marketing Chris Harvey. “It’s a simple concept – installers buy our products, they register as members of the Stelrad Loyalty Club, they upload their invoices for the products they have bought and in return they get 10 points for every £100 they spend. They can redeem their points for rewards in the rewards catalogue – branded clothing and similar items or they can save the points and exchange them for product if they prefer.”

Once joined, installers will be sent regular emails with their points total and find out about new products and promotions before anyone else. Points can be claimed for purchasing qualifying premium and designer radiators and workwear and the points gained can be doubled if they can show evidence of leaving literature or trying to upsell to the end user (photographic evidence, taken on a smart phone, would need to be supplied).

“We really hope installers will welcome this attempt to give something back to them,” said Chris Harvey. “The rewards include things like fleece jackets, tee shirts and trousers, even hand towels to take on jobs with you – all things that will be helpful in day-to-day jobs across the country. Take a closer look at the web site and see for yourself and sign up whilst you’re there!”

Installers can join the Stelrad Loyalty Club at www.stelrad.com/LoyaltyClub or by calling 0844 543 6200 or they can contact their local Brand Specialist for more information.

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