Research shows most popular bathroom tech

New research from has revealed the most desirable smart bathroom technologies people are after. The experts at the home design website used Google search data and conducted a survey of over 3500 UK adults to pinpoint the most appealing features and what they’d be likely to purchase for their home bathrooms.

The Google data showed that LED mirrors were by far the most searched for type of bathroom technology, with average monthly searches for all related key phrases amounting to 73,400.

Coming in second place was a bathroom TV, which had 22,660 searches.

In third place was a Whirlpool bath with 22,660 related keywords googled on average per month, followed by a Japanese toilet, googled 18,780 times per month in the UK.

Rapid spread of COVID-19 has led to an increased awareness of maintaining personal hygiene. In turn, this has led to widespread installations of bathroom tech gadgets such as automatic soap dispensers. So much so that in the UK alone, these automatic soap dispensers generate 15,150 searches every month for all related key phrases.

The rising interest in conserving water has paved the way for smart showers to rank in eighth place, receiving  a grand total of 4270 searches for all related keyphrases.

Survey says…

Interested in understanding the relationship between homeowners and the latest smart bathroom technologies, surveyed 3561 homeowners to reveal the five technologies that are most appealing in 2021:

  • Self-cleaning toilets – 67%
  • Sanitising bathroom accessories – 89%
  • Smart showers – 76%
  • Water conservation systems – 43%
  • Smart mirrors – 84%

Stefan Gheorghe, spokesperson at, notes how far smart home technology has come: “Smart home technology has come leaps and bounds, offering a whole host of smart devices that not only make our lives that little bit easier, but also conserve water, electricity and the environment.

“It’s clear with the ongoing coronavirus pandemic, sanitising technologies have soared, paving the way for automatic dispensers to be encouraged for domestic and commercial use where possible. And although smart home technologies remain slightly more expensive, homeowners are beginning to see the added ROI on such products especially for property resale and the long-term investment on money saved.

“It seems the scepticism that once existed is beginning to diminish with more than 190,000 related searches for smart bathroom technologies in the UK alone, indicating a significant interest.”

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