Stelrad unveils its Boutique line

Stelrad Radiators has launched a new radiator collection of existing and new radiators under its ‘Boutique’ branding, offering a comprehensive, premium range of living space, kitchen and bathroom products.

This collection includes familiar names such as Caliente, Concord and Column – but there are also new styles and names such as Como and Lecco – products exclusive to Stelrad – along with Silhouette as well as new additions and designs for established styles like the Concord Side Concept and Concord Side Chrome and Concord Chrome Vertical.

The addition of a wider range of vertical radiators recognises the demand for narrower, taller radiators that need to fit a smaller radiator footprint.

The addition of coloured radiators available from stock adds even more depth to the range – with a number of the existing and new radiators available in anthracite grey from stock – offering something a little bit different available immediately from the company’s National Distribution Centre.

Most of the Boutique Collection can be ordered in up to 36 colours with longer delivery times – but there’s a wide range of options now stocked in anthracite grey from stock.

“We’re the largest manufacturer of radiators in the UK and Ireland by far,” says head of marketing Chris Harvey, “but the premium and top end sector is one where we want to focus and this is what the Stelrad Boutique Series does – a new stylish option for the trade and to retail outlets across the UK and Ireland. We are offering a comprehensive, stylish collection that genuinely provides the total radiator offering under one roof – with our legendary combination of quality, reliability, availability and cost effectiveness all wrapped up in a single collection.“

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