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Following on from its ‘See You First Thing Britain’ brand initiative, UK shower manufacturer Triton has launched a national advertising campaign on talkSPORT and Britain’s first station for tradespeople, Fix Radio. A series of light-hearted, football themed commercials will be live on air throughout February, aimed at reminding installers just how easy it is to ‘fit and forget’ the company’s wide range of electric, digital and mixer showers.
Featuring the catchy strapline of ‘See You First Thing, Triton Fitters’, the advertisements highlight the merits of finding ‘the perfect match rather than having a right game’ when it comes to achieving a hassle-free installation.
Tina Simpson, Marketing Director at Triton, comments: “In 2018, we invested a six figure sum into the development of a national, multi-channel advertising campaign, including TV placements. It was a bold move for the business but one that worked well. This year, placing the brand on talkSPORT and Fix Radio is just a part of the activity we have planned to reinforce our market-leading position. If our adverts can put a smile on installers’ faces before they reach their first job and as they leave their last, as well as making their lives easier in between with a quick and reliable fit, then we’re off to a good start.”