Virtual showroom opens its doors

A new virtual showroom has been launched by PJH which brings to life its Bathrooms to Love portfolio, allowing users to explore the showroom in detail, zoom in on specific products and view room displays in three-dimensional reality. Now live, the virtual showroom is being used by the company’s sales team to take customers on a journey through the PJH showroom in Cannock, as well as allowing them to explore its latest bathroom ranges, including recently launched collections.

The virtual showroom also allows products to be showcased far more realistically than is possible in a brochure, allowing stockists to visualise room sets and displays and provide inspiration about how they would appear in their own showrooms. In addition, for those who already own a virtual headset, the virtual showroom experience can be more immersive and interactive, allowing greater movement around displays and products.

Sally Hough, multi-channel marketing manager, comments: “It’s not a replacement for more traditional sales and face-to-face relationships, but rather it is an additional sales tool to work in harmony with all our interactions with the customer. As with our ecommerce Partners Portal platform, the virtual showroom is just another example of how we at PJH are continuously investing in the latest digital technology and embracing the new hybrid approach to business, that is ultimately of benefit to our customers.”

For further information on the new PJH Virtual Showroom, visit

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